Qantas links up with Brisbane-based eSignature start-up
February 2, 2022
Qantas has partnered with Brisbane-based e-signature start-up Annature to grant Qantas Business Rewards customers frequent flyer points for every document completed through the fledgling company’s systems.
Founded in 2020 by Amreeta Abbott, Annature was created as an answer to the stranglehold DocuSign had on the eSignature space and frustration with its pricing model, after selling her previous to ASX-listed Class Limited.
I couldn't understand why people were paying so much for a technology that was only getting easier and easier to build," Ms Abbott told The Australian Financial Review. "I could see the friction points in business that were being held up because of the price point from an oversease company."
Whereas DocuSign locks customers in for a monthly or annual subscription fee, Annature provides a pay-as-you-go model that charges users for each document signed.
Annature's business boomed quickly during COVID-19 as the nation moved to work from home and its client list ballooned to more than 3000 names across Australia and New Zealand.
Annature’s business boomed quickly during COVID-19 as the nation moved to work from home and its client list ballooned to more than 3000 names across Australia and New Zealand.
But Ms Abbott hopes this will grow further due to the new partnership with Qantas Business Rewards. She approached Qantas to ask about a potential partnership in early 2021, and reckons the airline chose to collaborate with Annature as it was Australian-owned and based with data secured onshore.
“I think our footprint will just explode [during the Qantas partnership],” Ms Abbott said.
“We know that SMB [small and medium-sized business] look for a range of value-adds from their technology partners and by adding Qantas Points, we are able to offer our customers an unrivalled customer experience,” she said.
“We are excited to team up with Qantas Business Rewards ... to provide better business processes as well as offer our customers up to 20 Qantas Points for every envelope they send.”