Intelligent fin-tech solution that transformed an industry

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$25 Million

Sold to Class Limited in 2020


Entities supported

In early 2012, Amreeta Abbott started to see opportunity in gaps within the market for accountants and the financial sector. This inspired action to invest in developing a software solution well ahead of the curve with now business partner Vitalii Symon. This venture lead to the creation of one of the most impactful softwares the accounting industry has ever seen.

NowInfinity was established in 2012 with a vision to have a robust automated platform that supports the needs of Accountants and Financial Advisers to structure client wealth.

Over the years that the vision established by Amreeta and Vitalii has led NowInfinity to constantly innovate and grow, with an unrelenting focus on solving problems to make life easier for accountants, financial planners, bookkeepers and lawyers.

In January 2020, NowInfinity was acquired by Class Ltd, Australia’s leading wealth accounting technology provider. The acquisition has enabled strategic synergies across its technology platforms and customer base as the teams work together to integrate the two businesses over time.

We believe the future of Class is improved by the addition of the NowInfinity business, and that is entirely down to Amreeta and Vitalii and their vision for solving pain points for clients

Class CEO, Andrew Russel